Franchise Sales

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Franchise Sales Organization

The process to develop your pipeline and recruit franchisees can be challenging. If you are concerned about awarding your franchise then you will want and need the consulting and leadership of experienced franchise marketing and sales professionals. Franchise Genesis will be helping you with franchise sales through an independent national network of franchise sales professionals who will handle every part of your franchise sales efforts from lead to closing.


Franchise Genesis works with mature and new franchise brands looking to outsource their franchise sales department and better leverage company resources. We will deliver results through cost-effective and focused sales and franchise qualification processes and proven third party franchise sales resources. Our franchise experts have refined the models used for selling and marketing franchise opportunities.

Proven Leaders in Franchise Sales

Franchise Genesis has spent years in the license and franchise industry, and we understand how to market franchises. We have developed and defined a specific marketing model for recruiting qualified franchisees for both new and existing franchisors. The franchise marketing system is designed around first identifying what characteristics are essential for a particular business model for a franchisee to be effective and work well within the franchise company. Franchise screening, selection processes are critical to an effective franchise recruitment model and with the right processes and methodology, you can limit the amount of poor performing franchisees and maximize the volume of perfect franchise candidates for your system.


How We Can Help Your Franchise Operation

 Lead Generation

Marketing drives sales and top-line results for the franchise owner and franchisees. Without qualified leads there is no franchise sale.

Brand Awareness

Maximizes gains by building brand awareness from a consumer standpoint and creating a broader appeal to customers.

Clear Direction

Every solid franchise organization has a clearly defined mission and value proposition to both the franchisees and the customers.

Fresh Concept

New marketing campaigns and initiatives invigorate franchisees, employees, and customers, keeping the concept fresh.

Brand Value

Marketing is where your trademarks, your most valuable assets, are actively put into play. Use them to build a powerful and valuable brand.

Create Dialogue

The franchisees deal with your customers on a regular basis and in most cases, have the best understanding for what they want and need.

Full-Scale Franchise Consulting & Franchise Development Programs

Franchise Genesis works closely with clients to develop customized, specific marketing programs that will effectively attract, recruit, and retain potential franchisees. No two franchise systems are alike, and every aspect of a results-driven franchise development model should be custom built to disrupt a market and create traction for your brand.

Our Expertise

We Provide Full Scale Franchise Consulting and Support For Your Brand

Essential Components in the Process of Selling Franchises

Selling your franchise can be incredibly exciting , but it can also be complex. Even for a highly experienced and skilled business owner, navigating franchise sales can be difficult. 


Selling franchises is a process that is distinctly different from standard business operations, from the initial contract development to marketing to franchisees. At Franchise Genesis, we have developed a precision-level approach that effectively serves each client’s unique needs, drawing on our extensive experience and industry know-how to go above and beyond expectations. 


When you partner with us, you will gain both an expert and an advocate. Our team will help you navigate the crucial components of the franchise sales process to empower you to meet your business objectives. 


Contracts and Agreements

Developing franchise contracts and agreements is a critical step, one that is vital to protecting both your business and your brand. Even the smallest detail left unchecked can result in major problems for your business, putting you at risk for litigation, lost profits, and more. It also helps clearly establish the roles of the franchisor and franchisee.


Our franchise development and sales team possess crucial experience in the legalities of franchise agreements and contracts. We are well-versed in the processes of establishing franchise rights, payments and fees, territory regulations, and more. Using your vision for the future of your business, the Franchise Genesis professionals will walk you through the entire document process so that you can confidently move forward.


Branding Your Franchise

Much like you had to develop a clear brand for your business to connect with customers, you will also need to concentrate on effectively branding your franchise to reach the right prospective franchisees. Ultimately, the goal is to build relationships with individuals who are a good fit for your brand - so you must be able to understand and communicate exactly what that brand is.


Franchise Genesis will collaborate with you to develop a well-rounded franchise brand concept that delineates you from competitors while staying true to the heart of your business. 


Marketing Your Franchise Opportunity

Every franchise is unique, so no two marketing strategies should be the same. Additionally, franchise marketing necessitates an extremely targeted approach - it’s much different from advertising your business.


Finding and Vetting Franchisees

One of the most critical aspects of franchise sales is locating potential franchisees and determining which ones are a good match.


A highly qualified franchisee for one brand may be poorly-suited to another, which is why vetting is so important. 


To be successful in franchising your business, you will need to get your business in front of the right people at the right time.  You should also understand the timeline for franchisees who are looking for the best time to buy a franchise. Then conduct in-depth assessments to confirm they are the right fit.

Franchise Sales FAQ

  • What is a Franchise Sales Organization (FSO)?

    A franchise sales outsourcing company is a team of experienced professionals that provide support for everything from recruiting franchisees to closing leads.

  • Franchise Sales Organization vs Franchise Broker

    A franchise sales organization and franchise broker both introduce franchisors to qualified leads. However, an FSO will help pre-and post-sale support, marketing, FDDs, lead qualification, discovery day activities, document management and other contractual activities.


    A broker, often referred to as lead referral networks, helps connect a brand with potential buyers from a franchise broker network of pre-qualified candidates.


  • In-House Franchise Sales vs. Franchise Sales Outsourcing

    If you’ve considered an in-house approach to selling your franchise, you aren’t alone. Many new franchisors hold the common misconception that franchise sales are a task that is easily managed. But in-house franchise sales are starkly different from a professional franchise development model. 


    In-house franchise sales:

    • Are usually only viable in the short term
    • Can quickly become time-consuming and overwhelming, diverting your focus from your core business
    • Requires a different skill set than operating a business 
    • Typically moves at a far slower pace, taking longer to deliver measurable results

    But hiring a franchise sales professional, such as the Franchise Genesis team, means:

    • You will benefit from their high level of training and experience.
    • The franchise sales process can be completed more quickly and efficiently.
    • You are at a far lower risk of wasting time and money.
    • A collaborative sales approach will allow you to remain highly involved.
    • You will have a professional to manage recruitment and screening, reducing the likelihood of dealing with unqualified prospects.
    • You will have access to proven marketing strategies.

    It is true that you are the ultimate expert in your business - nobody knows your business strengths, challenges, and goals better than you do. But when it comes to franchise sales, Franchise Genesis is the best of the best, and we would love to work with you.


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